🦾 I Closed Zero Deals on December 2nd

Hey Insider, It was December's first Monday, I stared at my pipeline wondering how I'd hit quota. Twenty-seven days to close 68% of my number.

My competition? They were already planning New Year's. What happened next transformed not just my December, but my entire approach to year-end selling.

Let's get real: While everyone else sees December as the finish line, elite performers see it as starting blocks.

Here's why that changes everything – and why your current approach might be leaving money on the table.

Hard truth: Your December strategy isn't just wrong. It's costing you January deals.

The December Difference

After studying the top 1% of performers across six industries, I discovered their secret: December 1st isn't day one of the end. It's day one of next quarter's domination.

The data was clear – peak performers weren't just closing more deals, they were building massive Q1 momentum.

The 3X3 Launch Protocol

• Morning Momentum (First 90 Minutes)

  • Pipeline power mapping

  • Energy system activation

  • Top 3 deal acceleration

  • Critical path identification

  • Early-win targeting

• Midday Matrix (11:00-12:30)

  • Decision maker targeting

  • Urgency amplification

  • Value proposition sharpening

  • Competitive displacement strategy

  • Next-step acceleration

• Afternoon Acceleration (2:00-4:00)

  • Next-quarter seeding

  • Strategic partnership alignment

  • Tomorrow's victory prep

  • Q1 opportunity mapping

  • Success pattern replication

The Numbers Tell The Story

When I implemented this system with struggling teams:

• 47% more meetings in December

• 82% higher Q1 pipeline

• 3x faster deal velocity

• 91% better January close rates

• 225% improvement in Q1 forecasting accuracy

The Mindset Shift

Your brain's telling you:

"Everyone's in holiday mode"

"Budgets are frozen"

"January is better"

"Decision makers are checked out"

"Why push now?"

I believed that too. Then watched a competitor close $2.4M on December 23rd while I was planning my January "comeback." Never again.

Your December Domination Plan

The NOW Framework:

1. Next quarter pipeline building

   • Identify Q1 champions

   • Map decision timelines

   • Create urgency triggers

2. Opportunity acceleration

   • Speed path mapping

   • Obstacle elimination

   • Value amplification

3. Win-path creation

   • Success pattern identification

   • Resource alignment

   • Championship team building

The Sales Fit Challenge 💪💼

Today's mission:

1. Map your December power hours

2. Set your Q1 pipeline targets

3. Plan tomorrow's top 3 moves

4. Create your success metrics

5. Share your strategy with #DecemberDomination

Warning: This approach feels counterintuitive. That's why it works. While others coast, you'll be building the foundation for your strongest Q1 ever.

Stay Sales Fit, and remember – December champions become January legends.

Win the Day!

Ken Lundin