🦾 Follow-Up is Where Sales Happen – And You're Failing

Hey Insider, Standing in the office last week, a top performer – a President's Club winner – showed me his "aggressive" follow-up strategy for a $430,000 deal: two template emails and a LinkedIn message.

I nearly flipped my desk.

💥 REALITY CHECK

Your follow-up game isn't just weak – it's bankrupting you. Here's the data:

• 80% of deals require 5+ touches AFTER the first meeting

• Top performers make 6x more follow-up attempts than average reps

• 44% of reps give up after ONE follow-up

• The average deal is lost to silence, not competition

(Source: RevHeat Sales Analysis, 2025)

🎯 THE FOLLOW-UP FAILURE MATRIX

You're dying because of:

• Weak "checking in" emails

• Random timing

• No value hooks

• Fear of "bothering" prospects

• Generic templates

• Single-channel approach

Like skipping workouts and expecting results, inconsistent follow-up kills deals.

⚡ THE ELITE FOLLOW-UP SYSTEM

Here's the exact framework our top performers use to turn silence into signatures:

1. The 3-7-14-30-45-60 Cadence

   • Day 0: Meeting

   • Day 3: Value-Add Follow-up

   • Day 7: Case Study + Question

   • Day 14: New Insight

   • Day 30: Pattern Interrupt

   • Day 45: Breaking Up

   • Day 60: Final Promotion

2. Value Hooks for Each Touch

   • 📊 Custom ROI calculations

   • 💡 Industry-specific insights

   • 🏆 Relevant case studies

   • ⚡ Product impact updates

   • 💰 Time-sensitive offers

3. Channel Mix

   • 📧 Email (primary)

   • 📱 Phone (pattern interrupt)

   • 💼 LinkedIn (social proof)

   • 📝 Direct mail (breakthrough)

   • 👥 Mutual connections

💪 POWER TEMPLATES THAT WORK

Day 3 - Value Hook:

Subject: [Company Name] + [Your Company]: Next Steps + Quick Win

[Name],

After our discussion about [specific pain point], I analyzed your current [process/system].

You're losing approximately [$X] per [timeframe] due to [specific issue].

Here's a quick implementation plan to recover that value in under 30 days:

1. [Specific step]

2. [Specific step]

3. [Specific step]

When's the best time tomorrow to walk through this plan?

Best, [Your name]

Day 14 - New Insight:

Subject: Found this about [Their Industry]

[Name],

Just came across new data about [their industry challenge]:

• [Statistic 1]

• [Statistic 2]

• [Statistic 3]

This directly impacts our discussion about [their specific situation].

Based on these numbers, you're actually leaving more on the table than we initially thought – closer to [$X].

Can we connect for 15 minutes to revise our value proposition?

[Your name]

🎤 MOMENT OF TRUTH

Think your follow-up is strong? Answer honestly:

• Do you have a documented cadence?

• Does each touch deliver new value?

• Are you tracking response rates by template?

• Have you tested multiple channels?

💪 SALES FIT CHALLENGE

This week's mission:

1. Audit your last 5 lost deals

   • Count total follow-ups

   • Analyze value per touch

   • Map communication gaps

2. Implement the 3-7-14-30-45-60 cadence

   • Create value hooks for each touch

   • Write custom templates

   • Set up tracking system

3. Share your results in our Slack channel

BONUS: First 10 people to post their follow-up audit in the Facebook Group get my private template library ($997 value).

🏋️‍♂️ SUCCESS STORY

Remember that President's Club winner? After implementing this system:

• Follow-up engagement: +312%

• Response rate: +127%

• That $430K deal? Closed.

• Pipeline velocity: +43%

The difference? Systematic persistence with value at every touch.

⚡ QUICK HITS

1. Set up your cadence in your CRM today

2. Write your templates tonight

3. Start tracking tomorrow

4. Measure for 30 days

5. Scale what works

Remember: Just like in the gym, consistency and form matter more than intensity. One perfect rep beats ten sloppy ones.

💪 Hit reply: Share your best-performing follow-up template. Let's build a swipe file together.

🔥 Know a rep who needs this? Forward it now – before their pipeline goes cold.

Win the Day! Ken Lundin