🦾 Why Your Consistency Matters More Than Your Talent (3-minute read)

Hey Insider,

Last week, I watched a sales superstar crash and burn.

This guy - Marcus - had natural talent most reps would kill for.

Charismatic, quick-witted, and able to build instant rapport with anyone.

His first month? He closed the biggest deal of the quarter.

Everyone expected greatness. Leadership was already planning his promotion track.

Six months later? Gone. Not fired, but burned out, inconsistent, and ultimately ineffective.

Hard truth:

Talent without consistency is just wasted potential.

After studying thousands of top performers, the evidence is clear. The most successful salespeople aren't necessarily the most gifted - they're the most consistent.

Our State of Sales Skills study examining 12,000+ salespeople revealed something surprising:

The difference wasn't occasional brilliant performance - it was maintaining high standards every single day.

The transformation insight:

Natural talent gets you noticed. Consistency gets you paid.

Your prospects, clients, and managers value predictability more than occasional brilliance.

They want to know what to expect from you - not just what's possible on your best day.

Think about it: Would you rather have a rep who lands one massive deal quarterly but disappears otherwise, or someone who consistently delivers 90% of quota every month?

The math isn't close. Consistency wins every time.

The Consistency Framework:

1. Identify your non-negotiables What 2-3 sales activities drive your success? Block these in your calendar as unmovable commitments.

2. Measure leading indicators Don't just track closed deals. Track the consistent activities that lead to deals. Today's pipeline reflects your consistency from 30-90 days ago.

3. Build recovery protocols Everyone stumbles. Elite performers have specific Why Your Consistency Matters More Than Your Talent to get back on track quickly. Develop a personal "reset routine."

4. Create accountability Share your consistency goals with someone who will hold you to them. Public commitments stick better than private ones.

Think you're different?

"But Ken, my industry has natural peaks and valleys!"

That's exactly why consistency matters more for you.

In cyclical businesses, professionals who maintain prospecting during busy periods never experience the dramatic valleys that crush their peers.

Talent-only reps get caught in feast-or-famine. Consistent professionals build pipelines that weather any storm.

Sales Fit Challenge:

For the next 21 days, choose ONE key sales activity. Commit to doing it at the same time, same duration, every workday - no exceptions.

Track not just outcomes, but how this consistency affects your confidence and stress levels.

Our most successful clients don't just see better sales results - they report lower anxiety, improved sleep, and greater career satisfaction.

Remember: Your talent might get you in the door, but your consistency will keep you there.

What ONE activity will you commit to doing consistently? Reply and let me know.

Win the Day! Ken Lundin