🦾 The Christmas Week Advantage: While Others Coast, You Climb

Hey Insider, Ever notice how a half-empty gym feels more productive? Same principle applies to your market this week.

While your competition sends generic holiday cards, you're about to create Q1 momentum.

A few years ago changed my entire approach to December. While everyone "respected the season" by going dark, I tested a different approach.

The results stunned me:

• 68% email open rates (normally 23%)

• 42% response rate Monday and Tuesday

• 4 C-level meetings booked for January.

• By February 15th, three of those became major deals.

The secret? For the first time in months, executives had space to think strategically instead of reacting tactically.

"Think You're Different?"

I hear the objections already. Let me address the three biggest ones I faced myself:

"My clients don't want to be bothered during holidays."

Really? That's what I thought until I discovered they're actually catching up on email with fewer interruptions.

One CFO told me, "This is the only time I can think clearly about next year."

"Everyone's out of office." Here's what I learned: Key decision makers are often quietly working Monday and Tuesday, planning for 2024. They're just not telling everyone about it.

"It's disrespectful to call now." This was my biggest mental block until a CEO gave me this insight:

"Sharing valuable insights before I check out for family time? That's not disrespectful - that's helping me close the year strong."

The Double-Edge Advantage

This week isn't just about market opportunity. It's about leveraging a unique time when both your external and internal worlds slow down enough for real progress.

Think of it like an empty gym - fewer distractions, more focus, better results.

Here's how to leverage both worlds:

The Monday/Tuesday Sprint

Most salespeople make a critical mistake during holiday weeks - they either go too hard or completely check out.

The key is strategic intensity. Here's why Monday and Tuesday are your golden opportunity:

Decision makers are doing their annual "inbox zero" attempt. They're clearing emails, planning for 2024, and most importantly, thinking strategically rather than tactically.

This is your window to stand out - not with a hard sell, but with insights that make their lives better.

Your two-day execution needs to mirror their mindset:

Early AM: Share one valuable insight that helps them win in Q1. Not a pitch - a genuine piece of intelligence they can use.

By mid-morning, they've had time to digest. A light follow-up now isn't intrusive - it's helpful. You're checking if they need any clarification while their mind is still in strategic mode.

The afternoon is sacred. While others are sending last-minute holiday pitches, you're methodically planning January's approach based on any responses you've received.

The Personal Power Stack

This is where the magic happens. The city is quieter. The gym is emptier. Your house is still sleeping. Use this space:

Monday/Tuesday Power Hours

I've refined this schedule through years of trial and error:

• 5:30 AM: Hit the empty gym. No wait for equipment, no distractions.

• 7:00 AM: Strategic planning when your mind is clear

• 8:00 AM: Value-first outreach while inboxes are fresh

• 9:00 AM: Follow-up and preparation with full energy

Mid-Week Reset (Dec 25-28)

This isn't downtime - it's strategic recovery:

• Family focus builds emotional energy

• Active recovery maintains momentum

• Success journaling cements learnings

• 2025 visualization sets the stage

The Real-World Application

Last year, Mike, one of our top performers, used this week differently. Instead of checking out, he:

• Sent valuable insights to his top 10 accounts Monday morning

• Built his morning routine during the quiet hours

• Used family time to recharge, not collapse

• Designed his Q1 attack plan

Result? By January 31st, he'd already closed two major deals while others were still "ramping up."

The Sales Fit Challenge 💪💼

Here's your strategic plan for maximum impact:

1. Monday/Tuesday Focus: Don't just send emails - send value that makes executives think, "This needs to be handled before the break." Then use the quiet gym time to build your physical foundation for 2024.

2. Rest of Week: This isn't recovery - it's preparation. Every workout, every family moment, every quiet morning is building momentum for January.

Your Next 24 Hours

Tonight matters more than tomorrow morning. Before you sleep:

1. Draft your value messages for early send

2. Set out your gym gear

3. Clear your phone of distractions

4. Write your top three 2024 targets

Remember: While others see this as the end of a year, you're building the foundation for your best quarter ever.

Stay Sales Fit!

Win the Day!

Ken Lundin