🦾 The Success Autopsy: Why Your "Fresh Start" Is Already 90 Days Too Late

Hey Insider, Last week, I sat across from James as he adjusted his now-loose shirt collar. "This isn't just about the 70 pounds," he told me, eyes fixed on his coffee. "It's about finally understanding why every other attempt failed."

Let's get real: You're probably reading this thinking about your own fresh start. Maybe it's your sales targets for Q1.

Maybe it's your health goals. But here's the uncomfortable truth: If you're waiting for January 1st to transform your life, you're already 90 days behind the real winners.

When "Want To" Becomes "Have To"

James wasn't different from you. He had tried everything: diets, walks, gym sessions. Sound familiar? Like that sales training you attended, those morning productivity routines you attempted, or those networking strategies you dabbled in. But nothing stuck.

Then came the doctor's visit that changed everything.

This wasn't about looking good in a suit anymore. This was about being alive to see his grandchildren. About fulfilling his promise to his spouse. About literally surviving.

Think You're Different? "Of course I want to be healthier/more successful, but I've tried everything..." James had this exact thought. Every failed attempt became another reason why "this time" wouldn't be different. Every past disappointment built the wall of "I can't start now because..."

Sound like your sales objections? "I'll start prospecting harder after the holidays..." "I'll build my pipeline once things settle down..."

The 90-Day Light Switch

Here's where it gets interesting. James didn't see dramatic changes in day one, week one, or even month one. But he did something different this time: he trusted the process. 15,000 steps a day. Consistent food choices. No exceptions, no excuses.

Then, 90 days in, something clicked.

This is the part most transformation stories skip. They jump from decision to result, missing the messy middle where real change happens. James remembers one particularly brutal weekend of football parties, filled with temptations. "The old me would have given up right there," he admits. "But instead, I showed myself grace and made good decisions on Monday."

The Real Transformation Framework

1. Find Your Non-Negotiable Why

   • Not "I want to look better" but "I need to live longer"

   • Not "I should hit quota" but "I need to build sustainable success"

2. Trust the Small Steps

   • 15,000 daily steps

   • One meaningful prospect conversation per day

   • Consistency over intensity

3. Plan for Imperfect Progress

   • Build in recovery strategies

   • Focus on the next good decision, not the last bad one

The Sales Fit Challenge 💪💼

This week's challenge isn't about waiting for January. It's about starting your 90-day countdown now:

1. Write down your real "why" - the one that scares you a little

2. Define your non-negotiable daily actions (like James's 15,000 steps)

3. Share your commitment with someone who'll hold you accountable

Remember: James is now down 70 pounds, two shirt sizes, and has dramatically improved blood work. But more importantly, he's transformed how he shows up in every aspect of his life – including his business performance.

Your transformation isn't about January 1st. It's about your next decision.

What will yours be?

Win the Day!

Ken Lundin