🦾 The Only Sales Script That's Working This December

Hey Insider, three weeks ago, I watched my top deal go dark after six "check-in" emails. Yesterday, I closed it using a completely different approach. The transformation wasn't about timing or luck – it was about changing one specific element in my follow-up strategy.

The Pipeline Revival System

Replace These Dead Lines:

• "Just checking in..."

• "Wanted to follow up..."

• "Circling back..."

• "Hoping to connect..."

• "Any updates on your end?"

Use These Value-Driven Openers:

• "Since our last conversation, [Competitor] announced..."

• "We just released data showing [Industry Impact]..."

• "One of your peers at [Similar Company] discovered..."

• "Based on your interest in [Specific Feature], I thought..."

• "After analyzing your [Pain Point], I found...

The Three-Touch Value Sequence

• First Touch: New Insight

  • Share relevant industry data

  • Connect to their specific situation

  • Offer clear next step

• Second Touch: Peer Success

  • Similar company win story

  • Specific metrics achieved

  • Direct application to prospect

• Third Touch: Action Plan

  • Custom implementation timeline

  • Resource requirements

  • ROI calculator

Scripts That Actually Convert

For Stalled Technical Evaluations:

"After reviewing your current [System], I identified three integration points that could [Specific Benefit]. Would you like me to walk through them?"

For Budget Discussions:

"I noticed you mentioned [Pain Point Cost]. I've prepared an ROI analysis showing how we can reduce that by [X%] before Q2. Should I share the breakdown?"

For Committee Decisions:

"Based on your team's concerns about [Issue], I've created a stakeholder-specific impact summary. Which decision-maker should I prioritize?"

The Numbers Tell The Story

Using this framework:

• 72% response rate on stalled deals

• 84% meeting conversion

• 3.2x faster time to decision

• 58% larger deal size

Your Action Plan

The SPARK Method:

1. Specific value in every touch

2. Peer success stories

3. Action-focused asks

4. ROI-driven conversations

5. Knowledge leadership position

The Sales Fit Challenge 💪💼

Today's tasks:

1. Audit your last 10 follow-ups

2. Rewrite using value framework

3. Test new sequences

4. Track response rates

5. Share wins with #ValueSelling

Warning: This approach requires more preparation. The results make it worth it.

Stay Sales Fit, and remember – value beats volume every time.

Win the Day!

Ken Lundin