🦾 Your Excuses Weigh More Than You Do

Hey Insider,

Last week I watched two very different sales reps face the same challenge...

One closed three major accounts while maintaining his 5 AM workout routine—even during our chaotic product launch.

The other missed quota again, explaining he was "too busy" to exercise or make his prospecting calls.

Same company. Same product. Same market conditions.

Different results.

The Weight That's Really Holding You Back

Have you ever noticed how your sales excuses sound eerily similar to your fitness excuses?

"I'll prospect tomorrow when I have more energy"

"I can't work out today because I'm too tired"

"This prospect is different, they need more time"

"I'll start my fitness routine next Monday"

These aren't just harmless thoughts. They're foundation-building blocks of a mindset that's sabotaging your success in both arenas.

And prospects can smell this weakness a mile away.

The Science Behind Mental Weakness

Our analysis of 12,745 sales professionals revealed something startling:

Elite performers demonstrate 476.92% higher commitment levels than weak performers.

This isn't about motivation—it's about disciplined action despite discomfort.

The top 10% understand something the rest don't: Mental toughness isn't a personality trait—it's a muscle you build through repetition and discomfort.

Think about what happens when you:

• Push through that final set when your muscles are burning

• Make the call you've been avoiding for days

• Ask for the close when the conversation gets uncomfortable

You're strengthening the same mental fiber that separates seven-figure earners from everyone else.

What Happens When You Stop Making Excuses

Let me tell you about Marcus, a rep who joined our training program last year.

He was consistent—consistently mediocre. Middle of the pack in sales, slightly overweight, constantly "busy" but never producing results.

Then something clicked.

He started treating his mental discipline like a skill to be built rather than a trait he lacked.

Three months later:

• Prospecting calls: Up 64%

• Meeting conversions: Up 38%

• Body fat: Down 11 pounds

• Energy levels: Through the roof

His exact words to me: "The person who can push through discomfort in one area can push through it anywhere."

Ready to Cut the Weight of Your Excuses?

For the next 7 days, I challenge you to:

1. Make your 5 hardest calls before 9 AM

2. Complete 25 pushups before opening your laptop

3. Replace your afternoon sugar with water

4. End every sales conversation by asking for a specific commitment

Nothing magical here. Just the daily discipline that separates the professionals from the amateurs.

Track both your sales metrics and how your body feels. The correlation will shock you.

Reply to this email with "I'M IN" if you're accepting the challenge. I'll send you a quick tracking sheet to measure your results.

Let's see who's serious about success and who's just comfortable with excuses.

Win the Day! Ken Lundin

P.S. The top performers I know all share one trait: they never blame external circumstances for their results. If you're ready to take full ownership of both your sales performance and physical wellbeing, this challenge is your first step. Are you in?