🦾 The $100K Decision That Changed Everything

Hey Insider,

"Sometimes the most profitable move is walking away from profit..."

Yesterday, I fired a $100,000 client. That’s $100k in my pocket client.

Let's get real: I'd been talking about it for months. Making excuses. Running the numbers. Trying to "make it work." Maybe you know exactly what I mean.

The Weight You Don't Know You're Carrying

Picture this: You wake up, check your phone, and there's a message from that client. Your stomach tightens. Your energy drops. But hey, it's good money, right?

Here's what a toxic client relationship really costs you: → Mental bandwidth consumed by stress → Emotional energy drained from other accounts → Physical tension that follows you home → Lost opportunities you're too exhausted to chase → The confidence hit from constant compromise

Hard truth: That $100K wasn't profit – it was a very expensive prison.

The Universe's 2-Hour Response

Then something remarkable happened:

Hour 1: A message lit up my phone "Ken, I need your help with a problem, and I have another potential client for you."

Hour 2: An invitation landed in my inbox A keynote speaking opportunity - the kind that typically leads to multiple perfect-fit clients.

The Abundance Equation

Most salespeople operate from this formula: Current Revenue = Safety

But elite performers know the real equation: Energy + Focus = Unlimited Opportunity

Think about it:

• Every toxic client blocks space for ideal ones

• Every compromised deal sets a precedent

• Every "yes" to the wrong fit is a "no" to the right one

Think You're Different?

I hear it all the time: "But I need the revenue!" "My market is too small to be picky!" "What if nothing better comes along?"

These aren't business concerns. They're fear wearing a business suit.

The Strength Training Your Business Needs

Like building muscle, building an abundant business requires:

1. Breaking down weak patterns

2. Recovering with better boundaries

3. Growing through deliberate discomfort

4. Maintaining form over desperate reps

Your Sales Fit Challenge

This week, I dare you to:

1. List your clients from most energizing to most draining

2. Calculate the true cost of your bottom two relationships

3. Draft an exit plan for your most toxic relationship

4. Raise your prices for new clients by 20%

[Swipe This Template] "[Client Name], I've evaluated our working relationship and realized I'm not the best fit for your needs going forward. Here's a 30-day transition plan to ensure you're taken care of..."

Reality Check

You don't have a revenue problem. You have a courage problem.

Moment of Truth

What would you do differently today if you truly believed better clients were waiting?

Win the Day! Ken Lundin

Know someone holding onto a toxic client? Share this with them 👇

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P.S. That client I fired? They just messaged to say they understand and want to refer me to someone who might be a better fit. When you honor your standards, others rise to meet them.